Wednesday, February 20, 2008

Bringing it Back to the Basics

This weekend, as I started designing my Argentine-inspired pieces, I thought about how the shapes seemed so simple and basic. Uncomplicated, yes, perhaps even rudimentary. Yet they have a subtle sophistication that never seems to go out of style. My "Primitive Chic" approach to jewelry. The roots of these designs can be traced back to ancient Peruvian and Bolivian metallurgy where form followed function and mysticism manifested meaning. In other words, fundamental beliefs and elementary mores that drive a culture.

This morning I looked up the words 'fundamental' and 'elementary' in the Merriam-Webster online dictionary. The definitions screamed out to me: of or relating to essential structure, function, or facts…one of the minimum constituents without which a thing or a system would not be what it is.

Primitive Chic: Elementary.Fundamental.Minimalism

A new jewelry line…my thoughts exactly.

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